TRAJECTORY REGRESSION MODEL FOR INDOOR PEDESTRIAN FLOW ANALYSIS ON BILLBOARD EVALUATION

 

Thomas Liebig

 

Abstract

 

Over the last few years new measurement technology has revolutionized the performance measurement in outdoor advertising. A handful of pioneer countries trace person-al mobility now via GPS devices, which allows for precise performance results of arbitrarily positioned outdoor poster campaigns. However, GPS technology has the drawback that it cannot be applied indoors due to signal loss. In Switzerland and Germany many valuable posters are situated in public buildings such as train stations or shopping malls and their evaluation is of high interest. In this paper we therefore present a new approach for the evaluation of mixed indoor-outdoor campaigns. Our approach consists of a pedestrian movement model denoting quantities and trajectories of the people in restricted spaces. The model is supported by empirical traffic observations and can be integrated into standard trajectory evaluation. Our approach has been implemented for 27 major train stations in Switzerland.

 

Lecture Notes in Management Science (2011) Vol. 3: 289-300

3rd International Conference on Applied Operational Research, Proceedings

© Tadbir Operational Research Group Ltd. All rights reserved.

www.tadbir.ca

 

ISSN 2008-0050 (Print)

ISSN 1927-0097 (Online)

 

ARTICLE OUTLINE

 

·         Introduction

·         Related Work

·         Trajectory Regression Model

·         Real World Application On Zurich Central Station

·         Pre-Processing And Empirical Data Collection

·         Flow Estimation

·         Integration With GPS Surveys

·         Conclusion And Future Work

·         Acknowledgments

·         References

 

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